Job Description

YAM Properties - Marketing Manager 



SUMMARY: Under the direction of the Marketing Director, the Marketing Manager is responsible for the implementation of the marketing plan to meet corporate business and marketing objectives for the shopping center, Westgate Entertainment District.

 

ESSENTIAL DUTIES & RESPONSIBILITIES: (nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time):

 

  • Develop and manage annual budget for the center; show fiscal responsibility in the execution of all marketing efforts
  • Implement an annual marketing plan, including programs, events, promotions and advertising
  • Assist with digital marketing efforts, including:
    1. Social media
    2. Website maintenance
    3. Email communication
    4. Manage and evaluate effectiveness and value of media vehicles (traditional and non-traditional) used to deliver advertising and sales promotion messages
    • Assist with events and other promotional programs, coordinating details and operational needs with the property team, outside vendors and event partners
    • Communicate marketing programs effectively through approved collateral conduits, adopting brand standards of the center; arrange on-mall collateral and advertising production efforts
    • Maintain positive relations, including frequent contact, with tenants to assist with individual marketing campaigns, sales and promotions, as well as encourage participation in center programming and PR efforts
    • Plan and host tenant marketing meetings 
    • Establish constructive working relationships with property teams through timely and thorough communication in an effort to enhance the shopping experience for guests
    • Appear for media interviews as the public face of the center, tasked with delivering pointed marketing messages
    • Other duties as assigned

     

    QUALIFICATIONS (Education and Experience): The requirements listed below are representative of the knowledge, skill and ability required:

     

    • College degree required. Concentration in Marketing, Business, or Communications preferred
    • Minimum of 3 years in marketing/public relations/advertising role within professional services environment
    • Background in retail and/or event/entertainment marketing preferred
    • Must be an enthusiastic, highly organized self-starter, possess the ability to manage multiple projects simultaneously
    • Excellent interpersonal communication skills
    • Strong social media and writing skills
    • Knowledge of Microsoft Office and Windows-based computer applications required
    • Event management experience, able to work well with internal and external contacts
    • Flexibility to work varied schedules, including weekends and evening

    Working Conditions: 

    This position primarily works in an office environment.  Must be able to sit and stand for long periods of time working on a computer

    YAM Worldwide is a drug-free, smoke-free, and fragrance-free work environment. 

    YAM believes in a diverse environment and is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, religion, creed, national origin or ancestry, ethnicity, sex, sexual orientation, gender (and gender identity or gender nonconformity), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, genetic information or any other characteristic protected under applicable laws.  YAM will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable laws.

    Application Instructions

    Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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